{"id":10377,"date":"2022-02-08T10:13:41","date_gmt":"2022-02-08T10:13:41","guid":{"rendered":"http:\/\/dev.internal.dextrousinfosolutions.com\/stratebeans\/wordpress\/?page_id=10377"},"modified":"2022-08-31T11:29:26","modified_gmt":"2022-08-31T11:29:26","slug":"case-study-itc-marketing-and-corporate-content-revamp-hospitality","status":"publish","type":"page","link":"https:\/\/stratbeans.com\/case-study-itc-marketing-and-corporate-content-revamp-hospitality\/","title":{"rendered":"Case Study – ITC Marketing and Corporate Content Revamp Hospitality"},"content":{"rendered":"

[vc_row css=”.vc_custom_1637832410304{padding-top: 30px !important;padding-bottom: 50px !important;}”][vc_column][vc_column_text]<\/p>\n

ITC MARKETING AND CORPORATE CONTENT REVAMP-HOSPITALITY<\/strong><\/h3>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1555675538804{padding-top: 100px !important;padding-bottom: 85px !important;background-color: #f5f5f5 !important;}”][vc_column width=”1\/4″ offset=”vc_col-lg-6 vc_col-md-12″][vc_row_inner el_class=”v-m-C”][vc_column_inner css=”.vc_custom_1541153603960{padding-right: 0px !important;padding-left: 0px !important;}”][vc_single_image image=”10379″ img_size=”full”][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”3\/4″ offset=”vc_col-lg-6 vc_col-md-12″ css=”.vc_custom_1538999709577{padding-right: 0px !important;}”][vc_row_inner][vc_column_inner css=”.vc_custom_1541152793064{padding-left: 0px !important;}” offset=”vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_empty_space height=”20px”][vc_column_text]<\/p>\n

TECHNICAL WRITING FOR ITC HOTELS AND WILLS LIFESTYLE LOYALTY PROGRAM<\/h4>\n

CLIENT<\/strong> : ITC
\nINDUSTRY<\/strong> : HOSPITALITY
\nIMPLEMENTATION<\/strong> : CORPORATE CONTENT MARKETING[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1644305433590{padding-bottom: 20px !important;}”][vc_column width=”1\/4″ css=”.vc_custom_1652330386626{margin-top: 40px !important;}”][vc_icon icon_fontawesome=”fas fa-chess-knight” color=”sky” size=”xl” align=”center” link=”url:%23″][vc_column_text]<\/p>\n

The Business Problem<\/strong><\/h4>\n

[\/vc_column_text][\/vc_column][vc_column width=”3\/4″ css=”.vc_custom_1652330392109{margin-top: 40px !important;}”][vc_column_text]ITC group has a large repository of online and flash based content for internal and corporate communications. A large number of such videos were created long back using legacy technologies .Over a period of time the content has started losing its relevance due to change in the data used ( such as statistical numbers and ITC overview including product lines and messaging).It was a big challenge to migrate this content to new technology platforms where it could be used along with the LMS<\/a> while at the same time improving the content of these module.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1644305541153{padding-bottom: 30px !important;}”][vc_column width=”1\/4″][vc_icon icon_fontawesome=”fas fa-flask” color=”sky” size=”xl” align=”center” link=”url:%23″][vc_column_text]<\/p>\n

Solution \/ Intervention<\/strong><\/h4>\n

[\/vc_column_text][\/vc_column][vc_column width=”3\/4″][vc_column_text]All the video objects were individually identified. The content changes were listed carefully to make a complete story line .Artistic effects were created in the story board; Finally the video objects were decompiled using proprietary techniques. All the objects were updated and ported to new state and the vast improvements were done in the aesthetics through audio visual effects.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/4″][vc_icon icon_fontawesome=”fas fa-chart-line” color=”sky” size=”xl” align=”center” link=”url:%23″][vc_column_text]<\/p>\n

Outcome<\/strong><\/h4>\n

[\/vc_column_text][\/vc_column][vc_column width=”3\/4″][vc_column_text]The videos became more interactive and were integrated to new technical platforms which later helped them in promotions and marketing. The new videos generated a lot of coverage and increased the customer experience and helped the organization to project their services in a more organized and engaging way.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

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