TECHNICAL WRITING FOR ITC HOTELS AND WILLS LIFESTYLE LOYALTY PROGRAM-HOSPITALITY<\/strong><\/h3>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1555675538804{padding-top: 100px !important;padding-bottom: 85px !important;background-color: #f5f5f5 !important;}”][vc_column width=”1\/4″ offset=”vc_col-lg-6 vc_col-md-12″][vc_row_inner el_class=”v-m-C”][vc_column_inner css=”.vc_custom_1541153603960{padding-right: 0px !important;padding-left: 0px !important;}”][vc_single_image image=”10375″ img_size=”full”][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”3\/4″ offset=”vc_col-lg-6 vc_col-md-12″ css=”.vc_custom_1538999709577{padding-right: 0px !important;}”][vc_row_inner][vc_column_inner css=”.vc_custom_1541152793064{padding-left: 0px !important;}” offset=”vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_empty_space height=”20px”][vc_column_text]<\/p>\n
TECHNICAL WRITING FOR ITC HOTELS AND WILLS LIFESTYLE LOYALTY PROGRAM<\/h4>\n
CLIENT<\/strong> : ITC
\nINDUSTRY<\/strong> : HOSPITALITY
\nIMPLEMENTATION<\/strong> : ELEARNING[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1644305433590{padding-bottom: 20px !important;}”][vc_column width=”1\/4″ css=”.vc_custom_1652332392010{margin-top: 40px !important;}”][vc_icon icon_fontawesome=”fas fa-chess-knight” color=”sky” size=”xl” align=”center” link=”url:%23″][vc_column_text]<\/p>\nThe Business Problem<\/strong><\/h4>\n[\/vc_column_text][\/vc_column][vc_column width=”3\/4″ css=”.vc_custom_1652332396724{margin-top: 40px !important;}”][vc_column_text]ITC Hotels and Will Lifestyle had two separate and very successful loyalty programs. The ITC group wanted to integrate both the loyalty program across all hotels and retail clothing brands of ITC. SIEBEL platform was chosen for the technical integration. Strong technical writing skills were required for creating standard operating procedures for the integrated loyalty program. This project had to be finished in 3 weeks\u2019 time before the Audit deadlines. The loyalty program had to be re-launched all across India in two months\u2019 time and any snag could diminish the customer experience.<\/p>\n
[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1644305541153{padding-bottom: 30px !important;}”][vc_column width=”1\/4″][vc_icon icon_fontawesome=”fas fa-flask” color=”sky” size=”xl” align=”center” link=”url:%23″][vc_column_text]<\/p>\n
Solution \/ Intervention<\/strong><\/h4>\n[\/vc_column_text][\/vc_column][vc_column width=”3\/4″][vc_column_text]About 12 different processes and around 70 sub-processes were documented. More than 12 SMEs were involved in the process. There were about 40 % SOPs requiring exact replication of screen wise, keystroke level details. The business leaders from two separate groups were involved (Retail Clothing and Hotels Brand). Project was completed before time; SOPs were used for training of employees across stores and point of sales. And also for system audit which was a pre-condition for launch of integrated Siebel CRM .The process improvement was also attempted – a detailed report on potential improvements was submitted along with SOPs.<\/p>\n
[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/4″][vc_icon icon_fontawesome=”fas fa-chart-line” color=”sky” size=”xl” align=”center” link=”url:%23″][vc_column_text]<\/p>\n
Outcome<\/strong><\/h4>\n[\/vc_column_text][\/vc_column][vc_column width=”3\/4″][vc_column_text]The SOP\u2019s generated were quite helpful as they were informative and helped the employees to retain all the processes and do their job with ease. The loyalty program was launched successfully within 2 months\u2019 time .The loyalty program helped the organization to increase their customer satisfaction by 20%.<\/p>\n
[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"
[vc_row css=”.vc_custom_1637832410304{padding-top: 30px !important;padding-bottom: 50px !important;}”][vc_column][vc_column_text] TECHNICAL WRITING FOR ITC HOTELS AND WILLS LIFESTYLE LOYALTY […]<\/p>\n","protected":false},"author":1,"featured_media":10953,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-10374","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\n
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