The increase in usage of devices such as tablets, smartphones makes it challenging to fulfill growing needs for smart digital content. Training, research reports, magazines, books, and financial data and marketing content contain the information. It needs to be delivered via print or simpler digital files. They must now be created, edited, enriched, and packaged for new devices.

In today’s technology-savvy business environment, it is virtually impossible to gain a competitive advantage. Especially, without a strong digital content development strategy. Irrespective of the industry you’re in, getting in front of target audiences now means, first and foremost, getting online. But there are many factors to take into consideration. They are mainly related to developing, creating and distributing content.

While creating digital content, one of the most common questions business leaders have to deal with its length. It’s no news that, in general, the attention span of humans is shrinking. This is why eLearning courses have been dominated by microlearning modules. Media outlets deliver bite-sized headlines that can be summed up in 40 characters or less. The best example nowadays is Inshorts which delivers news in 60 words for a particular news item.

Important questions to answered

Before setting up the digital content development plan, an instructional design team is assigned who looks after the content management system. They develop training content or content marketing team who develop promotional content must answer the questions below:

1. 1. Who is the target audience for the content they are about to create?

1. 1. What are the issues they are trying to resolve?

1. How is this content going to help them do that?

Narrowing out one’s answers is going to help a lot to create digital content. It also helps to implement development strategies according to the target audience. The outcomes of doing this would be beneficial for target audience. It helps them solve their exact purpose make the content apt. The best option is to at least have available to you a blend of content delivery options and formats. Incorporating a wide range of multimedia and tools allows you to manifest digital content materials. They are generally based on the audience and the specific needs.

Digital Content Tailoring for Corporate Training

For example, if we consider the corporate training scenario the content that has to be tailored. It couldn’t be so short as an entire course has to be designed. So the course contains modules with a significant number of interactive eLearning videos. It is used to engage the end-user. An entire course means it will consist a significant amount of subject matter.Although these lengthy web-based courses are nowadays being replaced by nugget-based learning suitable for smaller screens. So as to ensure that the training and assessment is possible on the move.There is also the question of content format. It all boils down to what will make for the most enriching end-user experience. Compliance standards complement the content types supporting them to run on multiple different devices and most importantly different learning management solutions (LMS).

Conclusion:

As far as content development is concerned, it is a must to devise a plan, strategize the plan and execute it to satisfy the needs of end-user. In order to make sure the above three things happen it is mandatory to answer the questions of who is the target audience, whether their purpose is being solved, detailing about how is the purpose being solved.

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Getting bored and wanna play games? You can easily get a host of options to choose from on your mobile.

Commuting to work and couldn’t find time to read the morning newspaper? Catch all the latest news on the mobile phone which it serves you on a digital platter!

Have some bank transactions to make but don’t have the time to actually visit the bank – you are just a few clicks away from that otherwise cumbersome task.

Conceptualization

In a nutshell, the idea being insinuated at is also the one that you have rightly inferred by now. Mobile phones have invaded nearly every existing realm of our everyday lives. Their utility spans across the entire spectrum of our requirements. Right from something as trivial as killing time when bored, to something as prime as making secure bank transactions. Mobiles are being employed at every other juncture.

In this light, the invasion of mobiles in the e-learning sphere is no longer imminent, but has already transpired and is here to stay and evolve. Mobile learning is rapidly emerging as the best bet available in terms of platforms existing in the e-learning sphere. It can also take the shape of an LMS and assist the learners to perform even better.

Mobile learning offers manifold advantages as compared to its contemporary traditional alternatives.

The advantages of mobile learning are aplenty and have been enlisted and discussed point wise.

• Content in Micro-Chunks:

  Mobile learning amalgamated with microlearning is undoubtedly the best concoction, which if deployed to completion can revolutionize the e-learning cosmos. Its preliminary praxis in the L&D industry can restructure, refine and redefine the contemporary digital training pedagogy.

  With training happening in compact, well-aligned snippets – the training process becomes well structured, better trackable and interesting, all at the same time.Also, it enables the learner/employee to have hands-on in-service training on the knowledge gained before it gets lost in the process of going through that entire never-ending course material.

• Ease of Access:

Mobile phones clearly have a ubiquitous presence – and have permeated even the remotest parts of the globe. With almost every employee possessing a mobile, employers can leverage that availability for a double-ended advantage benefiting both them and the employees.

Uploading, assigning and accessing the assigned content can all be managed through the Cloud platform.

With the availability of Cloud we obtain a two-fold advantage:

• Enormous Storage Space:

Storage space can never be an impediment in terms of storing content data for both the giving and receiving end users as cloud storage provides you an enormous space to be availed.

• Versatile accessibility across all supported devices:

Accessing content becomes inordinately versatile in the sense that the content can be accessed on any mobile phone provided it falls under the software frameworks that support the content.

The familiarity with functioning on mobiles and the comprehensive interface makes the accessibility even simpler.

• Learn while on the move:

  Going by the literal interpretation of mobile learning, we can draw the inference that it is a learning that can be achieved on the move because it is available while on the move.

  Employees can train themselves when free or even while traveling, where they just have to log in to attempt a bite-sized course module and test themselves on the same. Thus training becomes easier, faster, convenient and more interesting.The trainee can train himself/herself in his/her spare time and apply the earned knowledge capital when at the workplace. The training content can be easily assimilated and applied if provided and received in that fashion.Also, the maintenance of uniformity with respect to the entire course structure available to all trainees is ensured – courtesy – the uniformly doled out training content.

• Engaging interfaces and smart reports for performance tracking:

  Assessments can be created in an engaging interface. Gamified assessment engines are employed to achieve that. This renders the assessment modules more interesting and gives it a touch of interactivity.Another advantageous feature to be exploited is the smart performance tracker functionality.

  Employing this feature allows generation of performance reports and the training system itself can discern the weak zones of the trainee wherein he/she needs further improvement. Thus it generates target zones with a scope of improvement by mapping their performance with specific and apposite competencies.

  Conclusion

  Training can thus be assigned and managed based on such reports thereby enabling and assuring efficiency and optimal growth with minimal efforts.Thus mobile learning has ushered in a metamorphosis in the bedrock of Learning & Development.We, Stratbeans, are the providers of such mobile learning tools apart from a wide range of e-learning solutions.

  Jump on the bandwagon and we’ll ensure you have the best experience!

  Register with us for e-learning solutions, free webinars, and product demos.

  The times they are a changing – come be a part of the revolution!!

  

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Learning transformation: Offline > Online > Micro

The paradigm shift from just online learning to microlearning has been rapid compared to the transformation of offline to online training and learning. Microlearning can also be termed as “Bite-sized” learning – the content under microlearning is distributed and shared in small chunks. This really tells us that the learning patterns are focused and quality based rather than quantity based. Moreover microlearning content is also easy to apply in real life scenarios due to the inherent cognitive distribution of ideas.

Organisation’s perspective of training

Every firm runs in order to generate revenue. To add value to the economy or for that matter add value to the society, we need a different approach. As employees are the major assets of the organisation, an HR manager or an L & D head should focus on how to make the employee learning easier and quick. At the end of day, people would like to check on the performance of employee directed towards the performance of organisation. Once the employees are onboard doing their jobs, be it a new hire or an employee with decent experience things become difficult for managers. The reason is to impart training across teams. Small-sized learning can definitely improve the learning outcome and execution in the respective job roles.

Benefit Bullets for Microlearning:

• • Can be accomplished with attention and alignment within short span of time

• • Content transfers implementational wisdom to the end-user

• • Cost cut in terms of creating long course modules

• Has an edge for mobile compatibility due to limited content

Companies which haven’t realized the benefits of microlearning, must ponder over to get the maximum out of their employees. The size of a company largely affects these kind of shifts in the training departments or a sales departments. An unhurried take over could help us to make a complete shift to microlearning. Setting and achieving small goals could make your job of utilizing microlearning much easier before making making this available for a very large team.

Kick-start your training methods utilizing microlearning. Start right away by requesting a FREE demo of online and mobile learning performance support products

Comment your thoughts.

The post Does microlearning make sense? appeared first on Stratbeans.

Ever wondered how to learn while on travel or in places where there is no internet? Companies in e-learning are making this possible with integrating LMS. This has been doen at the mobile level where the upshot is seen as a

Consequently, a user will only need a smart-phone. They are commonly used these days by almost every human to run the app. To begin with, this product application could be very helpful for organisations to train their employees. This can also educate customers who are frequently on the move. For instance it helps a sales representative to get updated with learning content after getting access from their head. Generally, people who travel a lot by flights or who stay in remote areas will definitely require this product. Usually this is because of a slow or no internet connection. A sales guy could learn how to pitch a product or a newbie could be made familiar with the HR policies. All this is done with a user-friendly mobile application using HTML5 video solutions. This is a direct effect of micro-learning.

The fascinating part

Now the interesting part of this type of applications is the “offline” usage feature. This becomes captivating to businesses as a  training solution because of its ability to make users learn, and the managers to track the reports with the help of dynamic dashboards. Concise course creating capability makes such performance support application an effective solution for rapid learning.

Technology point of view

The technology utilized in having the mobile LMS complies with SCORM and Tin Can API which is the standard nowadays.And micro learning, blended with mobile technologies, can enhance learning effectiveness by making learning contextual and personalized. This assures a no compromise situation in terms of customization for learners as well as trainer’s standpoint. Micro learning powered by today’s technologies is supportive with respect to device, time, and location.

Know more about the unprecedented next-gen LMS on ATUM Mobius by requesting a demo. Share your thoughts and experiences on this Offline Mobile player application? Please comment.

The post Micro-learning solution – an upshot of an offline mobile player application appeared first on Stratbeans.

Do you know that 40% of sales people can’t understand the customer’s pain? That must be because of the lack of knowledge of the customer’s requirements. It can also be their products while pitching and the subsequent panicking caused. Knowledge is power! Having access to almost the best available information would be a vital. This is the aspect of any operation but especially important in competitive sales environment. Fast sales rep knowledge helps you move forward.

I would like to present two major problems that sales reps face during a pitch or a meeting or a cold call or it could be a follow-up call.

1) Being unprepared

This is a most commonly seen in the corporate world. People get suited up to go for one-on-one meetings and bam! They are ignorant about their own product line. It is not possible to have a vast knowledge base over all the products. Though this would be very much unprofessional and could be a threat for the start of sales deal. Consequently, this is badly affecting one’s appraisal.

2) Speaking in generalities

Doing this could be very unclear to the client. Similarly, it also gives no idea about the offerings and will just be a vague discussion. “We offer XYZ product for large teams” is not so precise but saying “We offer XYZ product for a team size range” would be good to go with. Also the representatives are not perfect about some facet of their product. Again there is a negative impression.

Now you must be curious about what could help in solving the above issues. Let’s check on the remedy which could be of use to managers and reps. There are many mobile apps and tablet as well as web-based applications. They could serve as a requirement to solve these challenges. It is well-known that the job of a sales rep or manager is on the move often. So a mobile or tablet based application will supplement the cause. To be more precise mobile app would be a concise solution – size being the constraint.

A lot of companies are making this possible by developing Artificial Intelligence based performance support systems. Names like ‘virtual sales expert’, ‘on the move sales training’ are very common to the products of this kind. Third party integrations of the applications are very much possible to help client companies. They help to manage by linking with the corporate management systems. Likewise, this is where fast on-the-move sales rep knowledge acts as a catalyst.

As a  manager your immediate set actions will be:

• • Set quotas and give your sales team the tools to reach their goals

• • Design programs to dig out the challenges faced and help sales reps to overcome

• Give tips to reach the key buyers of your product

In conclusion, to get all the actions done check Go Sales app. This would connect your sales team to the right set of resources which will lead your team as well as individuals to prosperity – Request for a demo

The post Mend your on-the-move sales rep knowledge with a one-stop mobile learning remedy appeared first on Stratbeans.

1)   Flexibility – mobile learning is easy to access; so it integrates into a user’s learning routine with ease. As a result, the learner is able to adjust without any hassle resulting in an undisturbed learning cycle; so the learner can complete their course and retain the learnt knowledge.

2)   Pro-Collaborative Learning – mobile learning creates a social learning environment for learners to connect with their peers or mentors to discuss or seek guidance.

3)   Study Anytime – Due to the “mobile devices” involved in mobile learning, users can pick up their course study material from a previously paused point, take an assessment to refresh their knowledge, etc.

4)   Convenient – Relevant learning is accessed on the go via mobile devices from any location and time. Build interactive content and have it pushed on to the learner’s mobile devices; this gives them the boost to practice at their own pace and convenience; so this learner-driven approach helps in promoting acting learning.

5)   Wider Reach – Remote workforce can access the same learning material with ease; which makes it easier for organizations to not spend hefty amounts on training instructor allocation and facility management.

6)   Cost-effective – The mLearning courses can be quickly constructed, leverage existing eLearning content, uploaded onto your learning platform and distributed to your users to their mobile devices.

7)   Effective Nugget Learning – Take a myriad training course and convert it into knowledge bullets; this way the user can easily retain crucial information and grasp the course material better. With this nugget learning; the learner can quickly collect the information before any important meeting, a task and help them out in fulfilling them.

As a result, with a mix of learners in organizations such as traditional learners, baby-boomers, Gen X, and Gen Y; there large amount of learners (especially Gen Y) lean towards tablets and smartphones for learning. Due to the changing learner demographics, they are seeking different formats to learn such as videos, bite-sized learning, or micro-learning on the go.  

Organizations should grab this opportunity to redesign existing courses to achieve multi-device flexibility. Naturally, you will only enable a better learning experience and provide the flexibility for users to access courses through multiples devices. Mobile Learning is the perfect fit for formal learning and Performance Support. Consequently, it can also be used effectively to induce a social learning environment. So then what are you waiting for?

To align a free consultation regarding mLearning, Sign Up Here!

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